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Data Protection Provisions of MERCHCOWBOY Online Shops, operated by MERCHCOWBOY GmbH & Co. KG, Friedrich-Ebert-Strasse 7, 48153 Münster, Germany (hereinafter called “MERCHCOWBOY”/ “MERCHCOWBOY Online-Shops”).

Data protection - General

MERCHCOWBOY takes the protection of personal data seriously. We want you to know when we collect data, what data we collect, and what we do with it.

Personal data is information that can be used to trace your identity. It includes information such as your name, address, postal address, telephone number and email address. It does not include information that cannot be connected to your identity (such as the number of users of the website). Except for the areas which are correspondingly indicated, such as registration for receipt of our Newsletter or our mail order function, you can generally use our website without disclosing your identity, i.e. without entering your personal data.

We also have to draw your attention to the fact that the transmission of data via the Internet is associated with security risks and that complete protection of data from access by third parties can therefore not be guaranteed.

We store your information on specially protected servers in Germany. The storage, processing and use of your data only take place for the purpose of contacting you in this connection and for the execution of contracts. Access to it is only permitted for a small number of specially authorized persons who are engaged in the technical, commercial or editorial support of the servers. In connection with your access, data is stored on our servers for backup purposes that may allow identification (for example IP address, date, time and pages viewed). The IP address is not used for identifying the user, and no direct personalized or pseudonymized profiles are created of users. We reserve the right to perform statistical evaluation of anonymized data sets in compliance with these data protection provisions.

Marketing purposes / Newsletter

We will only use your information for marketing purposes with your prior consent. If you register for our “Newsletter“, you will be informed every month of all the news, specials and offers. All that we need for this purpose are your email address details. You can cancel the Newsletter again at any time under the heading “Newsletter”; this will give rise to no costs other than the transmission costs at the basic tariff. A cancellation function can also be found in connection with each Newsletter.

Transmission of personal data to third parties

We use your personal information within MERCHCOWBOY for the fulfilment and handling of your order only. We will not pass your data on to any third party except with your express consent. For the purpose of contract fulfilment, we transmit your data, to the extent necessary for delivery of the ordered goods, to the shipping company entrusted with delivery. For the handling of payments, we transmit the payment data required for this purpose to the bank entrusted with payment and the payment service provider commissioned by us, if any. If you are interested in our shop-in-shop systems (our “Satellite Shops“), you can also arrange to receive news and information on specials and offers by actively marking the appropriate boxes. To register for the receipt of newsletters or to cancel the registration, the instructions provided in connection with the marketing purposes / newsletters apply. Creditworthiness checks are only carried out in cases where a justified interest exists, e.g. where we make advance performance. If no such justified interest exists, we will obtain your consent. We undertake to provide data to authorized bodies in compliance with the provisions of law.

Right to information, right to correction, revocation

We are obligated to inform you, on request, concerning the data relating to your person which is stored by us and also, insofar as they relate to the source of such data, the recipients or categories of recipients and the purpose of storage. You can apply at any time for the correction of your data and also object at any time to the storage of your personal data. You can revoke your consent to the collection and use of data for the future at any time.

Simply send your request (request for information, request for correction, revocation) by email to: info@merchcowboy.com. MERCHCOWBOY also draws your attention to the fact that we may be required by law to preserve or disclose your data.

Use of cookies, deactivation possibility

Cookies are employed in some cases in use of the website(s). Most browsers are set such that they automatically accept cookies. You can, however, deactivate the storage of cookies or adjust your browser setting so that it informs you as soon as cookies are sent. Please inform yourself on how to do so by consulting the operating instructions provided by the maker of your browser.

Cookies are small text files that are placed on your computer and are stored by your browser for the purpose of enabling you to be presented with offers that are tailored as nearly as possible to your individual needs. If you access the website concerned, the offerer’s server may, together with the HTML page, also return the cookie to your browser. The browser will then decide, depending on the local settings, whether to store the cookie on your computer or not. As pure text files, cookies cannot penetrate your system or cause damage to it. In particular, cookies are blocked by your browser such that only the site that placed them can also read them. The text files are placed by the server of a selected website and, on your next visit to that website, are sent by your browser to our server, e.g. to enable you to be presented with other advertising during your visit or to provide you with information on your last visits to the website. MERCHCOWBOY uses cookies for counting the number of page viewings, whereby a random number - a kind of pseudonym - is assigned to the user in the shape of the cookie which enables the server to recognize that an inquiry is being made by the same user but without providing it with information on the identity or other data of the user. As a rule, cookies of this kind have a lifetime of only 24 hours. Most of the cookies used by us are what are known as “session cookies” and are automatically deleted at the end of your visit. MERCHCOWBOY may, however, also use cookies with a longer lifetime to check the technical settings of your browser and provide the first information to be read on the new visit to the MERCHCOWBOY website. Your browser will ensure that this data cannot be read by any website other than MERCHCOWBOY.

Evaluation of use with the aid of Google Analytics, deactivation option, objection option

MERCHCOWBOYuses Google Analytics, a web analysis service of Google Inc. (“Google”). For this process Google Analytics uses “cookies”, i.e. text files which are stored on your computer. The information generated by the cookie on your use of this website is generally transmitted to a Google server in the USA, where it is stored. In Member States of the European Union or other signatory states to the Treaty on the European Economic Area, however, the IP anonymization function on the website means that your IP address is shortened by Google before transmission of the data. Only in exceptional cases is the full IP address sent to a Google server in the USA and then shortened there. Google uses this information on behalf of MERCHCOWBOYto evaluate your use of the website, compile reports on the website activities and provide the website operator with other services associated with use of the website and of the Internet. The IP address transmitted by your browser in the context of Google Analytics will not be collated with other Google data. You can prevent cookies from being stored on your computer in a simple process by choosing the appropriate setting of your browser. We would, however, point out that in this case you may be unable to make full use of all the functions of this website. You can also prevent the data generated by the cookie and relating to your use of the website (including your IP address) from being transmitted to and processed by Google by downloading and installing the browser plugin available from the following link: http://tools.google.com/dlpage/gaoptout?hl=de. As an alternative to the browser plugin, you can prevent the collection of data by Google Analytics on this website by installing an opt-out cookie on your terminal device.

Data protection provisions relating to Facebook plugins, log-off, add-ons

MERCHCOWBOY uses so-called social plugins (“plugins”) of the social network Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). An overview of the Facebook plugins and their appearance can be found here: https://developers.facebook.com/docs/plugins. If you access a page of our website that contains a Facebook plugin, your browser will automatically generate a direct connection to the Facebook servers even if you do not have a Facebook profile or are not logged on to Facebook. This connection informs Facebook that your browser (together with details of your IP address) has accessed the relevant page of our website; this information is transmitted to a Facebook server in the USA, where it is stored. If you have a Facebook profile and are logged on to Facebook, Facebook can directly match the visit to our website to your Facebook profile, and any interaction undertaken by you, such as activating the “Like” button or entering a comment, is stored by Facebook. The information is also published on your Facebook profile and shown to your Facebook friends. For further information on the purpose and scope of data collection and on processing of the data as well as information on the setting options for protecting your privacy, please see the data protection information of Facebook: http://www.facebook.com/policy.php. If you do not want Facebook to match the data gathered through our website directly to your Facebook profile, you must log off from Facebook before visiting our website. You can also prevent loading of the Facebook plugins altogether by means of add-ons for your browser.

Data protection provisions relating to Twitter plugins, log-off, add-ons

MERCHCOWBOY uses so-called social plugins (“plugins”) of the social network Twitter, which is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”). An overview of the Twitter plugins and their appearance can be found here: https://dev.twitter.com/web/overview. If you access a page on our website that contains a Twitter plugin, your browser will automatically generate a direct connection to the Twitter servers even if you do not have a Twitter profile or are not logged on to Twitter. This connection informs Twitter that your browser (together with details of your IP address) has called up the relevant page of our website; this information is transmitted to a Twitter server in the USA, where it is stored. If you have a Twitter profile and are logged on to Twitter, Twitter can directly match the visit to our website to your Twitter profile, and any interaction undertaken by you, such as activating the “Twitter” button or entering a comment, is stored by Twitter. The information is also be published on your Twitter account and shown to your contacts. For further information on the purpose and scope of data collection and on processing of the data as well as information on the setting options for protecting your privacy, please see the data protection information of Twitter:https://twitter.com/privacy?lang=de. If you do not want Twitter to match the data gathered through our website directly to your Twitter account, you must log off from Twitter before visiting our website. You can also prevent loading of the Twitter plugins altogether by means of add-ons for your browser.

Data protection provisions relating to the Instagram plugin, log-off, add-ons

Merchcowboy uses plugins of the “Instagram” network, which is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). Instagram is a free photo and video-sharing app for use on Android, iOS and Windows-Phone mobile devices which enables users to produce photos and videos and edit them by means of filters and subsequently make them accessible to others via the Internet. An overview of the plugins can be found here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges . If you access a page on our website that contains a plugin, a direct connection will be established between your browser and the Instagram server even if you do not have an Instagram profile or are not logged on to Instagram. This will inform Instagram that you have visited our website with your IP address. If you use the plugin, this information will also be immediately transmitted to Instagram and stored, and this will also be displayed on your Instagram account. If you do not want this to happen, you must log off from Instagram before visiting our website. You can find out more about Instagram by directly by going to the following link: https://help.instagram.com/155833707900388/ . If you do not want Instagram to store the data on you collected though our site, you can prevent loading of the Instagram plugin altogether by means of an add-on.

Data protection provisions relating to YouTube plugin, log-off, add-ons

MERCHCOWBOY
embeds videos of the video platform YouTube.com (“YouTube”) on its website. YouTube is a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. A view of the plugin can be found here: https://developers.google.com/youtube/. If you access a page on our website that contains the YouTube plugin, your browser will automatically generate a direct connection to the YouTube servers even if you are not registered with YouTube. Further information on the purpose and scope of data collection and on processing of the data as well as information on the setting options for protecting your privacy can be taken from the data protection information of von YouTube (this then connects to the data protection information of Google): https://www.google.de/intl/de/policies/privacy/. If you do not want YouTube to directly match the data gathered through our website to your YouTube account, you must log off from YouTube before visiting our website. You can also prevent loading of the YouTube plugin altogether by add-ons for your browser.

Changes to the data protection provisions

MERCHCOWBOY reserves the right to make changes to these data protection provisions. If such changes are to your detriment, we will inform you accordingly in good time and, if necessary, ask for your consent.

MERCHCOWBOY, June 2016, Münster